Headline: make a promise and demand attention

Pre-qualify the reader based on their needs and wants, and promise them an intriguing result if they stick around and read what comes next.

Picture

 

I help ‘x’ do ‘y’ by ‘z’

What’s your value proposition/elevator pitch.

Features & benefits

  • Bullets
  • Baby
  • Keep
  • It
  • Concise

testimonial

 

testimonial

 

testimonial

 

featured testimonial

 

satisfaction guaranteed

call to action!

 

product 1

 

Features and benefits summary

  • feature
  • feature
  • feature
  • benefit
  • benefit
  • benefit

product 2

 

Features and benefits summary

  • feature
  • feature
  • feature
  • benefit
  • benefit
  • benefit

FAQ

Subheading that makes copy Scannable

Get more specific about what your readers are going to learn. Let them know how that knowledge will get them closer to their desired result.

Make your opening paragraph a teaser – show your reader just enough to make them want to see more.

Continue to help your reader understand they’re in the right place (and that there’s juicy knowledge to be gained by scrolling down).

TELL A STORY THAT REVEAL THE REASONS BEHIND THE OFFER

Tell a story that reveal the reasons behind the offer

DETAILS THAT FOSTER RAPPORT AND CREDIBILITY
  • My credentials
  • People buy from those they like and trust
  • Include details that make me interesting and give me authority on the topic
Social Proof
  • Will this work for my situation?
  • Is this going to be too hard?
  • Will I have time for this?
  • What if I need to return this? 
  • How can I trust this person? 
PROOF THAT YOUR PRODUCT/SERVICE ACTUALLY WORKS

Include success stories and data.

AN OFFER THEY CAN'T REFUSE

Remember, you’re selling more than a product or service – you’re selling solutions, outcomes, and experiences. 

Break out every detail of what your product does for them and get very specific as to how much each benefit is worth – financially and emotionally. 

Paint a clear picture of everything they’re getting. Stack value upon value until your readers are filled with the sense that your offer is exactly what they need — and furthermore, that the price is a no-brainer bargain.

Shoot for the “10X factor.” If you can show the reader that your offer is truly worth ten times what you’re charging, the buying decision becomes much, much easier. And if you can show how the product pays for itself (essentially becoming “free”), so much the better.

A RISK-FREE ENVIRONMENT

Create “risk reversal,” simply offer a 100% satisfaction guarantee — if they don’t like what you’re giving them within 30 or 60 days, let them get their money back.

Never make refunds difficult — the goodwill you generate from being a no-hassle provider is worth any cost of returns.

A SOLID CALL TO ACTION

Remind your customer what benefits they’ll get when they buy, and resurface the pain and inconveniences that will go away when they’ve fully used your product or service.

Once you’ve done that, ask them explicitly to buy.